2019 - Present
As the CEO & Founder Abi Kitchen is a homemade Indonesian catering business that serves a diverse cuisine through both online and offline channels. My role involves overseeing all aspects of the business, from menu creation and product design to marketing strategy and financial management.
Key Achievements:
- Successfully launched and grew a food business from the ground up, establishing a loyal customer base in Depok.
- Developed a strong brand identity and online presence through social media marketing and a user-friendly ordering system.
- Managed inventory, supplier relationships, and cost control to ensure profitability and sustainable growth.
- Designed innovative packaging solutions that improved product presentation and delivery safety.